Repositioning Denny’s

The Denny’s restaurants are best known for their American diner-concept, serving dishes in all three
daily meal categories, and being open 24/7 (Denny’s). Denny’s has found themselves in a tough
competitive situation, with decreasing revenue. In 2019 Denny’s corp. had a revenue of 630 million
USD, the year after the corporation had a revenue of 541 million USD (MarketLine, 2021).

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